Marketing Education for Travel Agents
Written by: Michelle on November 04, 2024
KHM Travel Group is tackling one of travel agents’ biggest challenges by increasing its marketing support and resources. From online training courses to in-person sessions, and even one-on-one coaching, KHM Travel Group is making marketing education a priority. Our in-house marketing team includes experts in social media, videography, photography, writing, graphic design, and sales.
Seminars at Sea
In October, we hosted two exclusive marketing-focused Seminars at Sea. The first was onboard Royal Caribbean’s Allure of the Seas. This sailing included a session catered to new agents about gathering quality content to promote cruising. Experienced agents onboard learned from another presentation about marketing group cruises. Attendees heard about the important marketing tasks to complete before, during, and after the cruise. This Seminar at Sea was offered as an extension of learning for those who have attended KHM Travel Group’s Boot Camps and Group Camp events.
The second Seminar at Sea was onboard Carnival Mardi Gras and focused on social media marketing. Agents learned hands on through presentations, fun activities, and one-on-one time with members of KHM Travel Group’s marketing team.
“Marketing is often a struggle for both new and experienced agents, so we’ve invested in developing new tools and avenues for our team to connect with agents and share their knowledge. We realize that all agents can’t make it to our in-person events, so we’ve built a complete online Marketing Hub with hundreds of graphics and videos for agents to share. We also provide agents tips and new resources through our private Facebook group, email, and our blog. Educating agents and sharing strategies is one of our team’s most rewarding experiences at KHM Travel Group,” said Lisa Leone, Senior Marketing Manager.
Marketing Coaching and Online Courses
Knowing that each agent’s journey takes different paths, we have also recently introduced personalized marketing appointments to its popular coaching program. Topics include Facebook (Meta) Business Pages for Beginners and Building a Marketing Plan & Best Practices. Requirements for scheduling a coaching call with the team include completing the “Destination: Marketing” online courses. These online courses were recently enhanced with new sessions on Facebook & Instagram, Meta Business Suite, YouTube, TikTok, and Marketing Beyond the Screen.
Learn more about KHM Travel Group’s marketing education and support.
For more information about becoming a travel agent with KHM Travel Group, call our team at 888.611.1220.